When it comes to sales, most people let their mouth do the talking. While what you and your prospect have to say during a sale is important, it’s also necessary to consider the conversation being had by the bodies in the room. Body Language is one of the most crucial factors when it comes selling and whether you realize it or not, the movements you and your prospects perform can make or break a sale.
WHAT DOES YOUR BODY LANGUAGE SAY ABOUT YOU?
When presenting to a prospect, it is important to pay attention to your mannerisms and what your body language says about you. People are highly visual which means they will react to your nonverbal communication stronger than they will after you speak. Yes, what you have to say is important, but if your body isn’t parallel to your conversation, it won’t matter. No one wants to work with someone who is slouched over, avoiding eye contact, and turned away from them. This sort of body language indicates that you are unsure of yourself or are not interested in the moment. Instead, sell with confidence and try these six body language tips when selling:
Stand tall and walk with confidence.
Make direct eye contact and use facial expressions to acknowledge when others are speaking.
When sitting, sit upright and face the person(s) you are speaking with.
Remember to smile. This creates a more personable experience.
Keep your arms and legs uncrossed to avoid the impression that you are guarded.
When shaking hands with someone, use a full and firm shake.
READING THE BODY LANGUAGE OF OTHERS
As essential as understanding your own body language is during a sale, it is equally important to be able to read the body language of others. In fact, those who are able to pick up on nonverbal communication traits during a sales presentation often spend less time on dead leads than those who don’t. Navigate your conversations by watching the body language of your prospect just as much as you listen to them. As you address a prospect pay attention to their responses:
Are they leaning forward and attentive or have they turned away and crossed their arms?
Do they continue to look at the clock or their watch?
Are their facial expressions acknowledging what you have to say or are they expressionless?
Do they maintain eye contact?
Are they sitting upright or have they turned their body away from yours?
Looking for more sales tips from ADMIN’s team? Check out our sales series here on the blog and be sure to leave your favorite sales tips in the comment section below!