If you ask us, the foundation of doing good business is building strong relationships with others. That concept extends to the interactions that happens inside of the company (both management & employees) as well as the rapport that is built with clients and vendors that interact with your business. With this in mind, it’s important to consider how you can ensure that you are building healthy relationships throughout your business. Whether it’s a continuous relationship with a customer or a short term exchange with an outside vendor, how you conduct yourself leaves a lasting impression which sets the tone for how that relationship will play out. Having built our business model on the idea of long-lasting relationships with Financial Advisors & Plan Sponsors, ADMIN Partners utilizes four key factors when building relationships with others:
In Part One we evaluated how trust and honesty can impact both the sales and the operations of an organization. This week we are going to dive into the last two factors of relationship building: presence and transparency. How can you stay present with your clients and how being transparent with them can strengthen your relationship?
Being present with you clients or customers is essential for the overall development of your relationship with them. That means staying involved fully past the point of sale and regularly interacting with them to ensure your service is up to their standard. To be present is to respond when someone reaches out, ask questions that help establish their points of pain, and follow up after the interaction to ensure there is nothing more you can do to better their experience with your business.
THE ADMIN APPROACH
We previously mentioned that ADMIN is not a TPA that will hand over a plan document and then walk away from the retirement plan. This is just one example of how we establish a presence with our clients. Not only do we work with them to establish a plan document that fits the needs of their organization, but we also walk with them, hand in hand, throughout the life of their Plan. From assisting with day to day operations to quarterly check ins that determine where we can improve our service, we are present with our clients consistently and completely.
Transparency is often the most overlooked aspect of relationship building which has ultimately led to a sense of distrust when it comes to business/client relationships. There tends to be an underlying sense of a hidden agenda which can hinder the development of the relationship. This is where transparency can shine as it builds on the idea of trust and honesty in the relationship building process. Being transparent starts in sales and maintains throughout the organization (including in customer service and operations of the business.) The importance of transparency transcends costs; it carries into how you operate your business and how you interact with your clients.
THE ADMIN APPROACH
As we mentioned in Part One, ADMIN approaches all aspects of our business with a full disclosure mentality. With ADMIN, there are no hidden fees or agendas. No one likes surprises when it comes to business, especially after they have signed their name to a contact. ADMIN Partners understands this and ensures that all of the information provided during the sales process, holds up once our clients sign on the dotted line. We also provide our clients with a variety of service types so that they can find the level of support that best fits them and their budget without any compromises.
To learn more about ADMIN Partners, contact our Sales Team at 877-484-4400, option 2.